I am a seasoned marketing executive with over 25 years of experience in leading global companies to create new categories for low-code enterprise SaaS software products. My mission is to help organizations optimize their workflows, automate their processes, and leverage data and AI to achieve their goals.

I currently head product marketing for Altium, a Renesas company. I lead global go-to-market positioning, messaging, and strategic GTM execution for a collaborative software platform helping teams create electronic hardware products. As the CMO at Pipefy, I was responsible for growing the overall pipeline and ARR, entering new markets, and building a cross-functional marketing engine that executed integrated GTM campaigns. I have a deep domain expertise in data storage and analytics, applied AI, and workflow automation, and functional expertise in category creation, account-based marketing, product-led growth, persona definition, customer and content marketing, PR and AR, growth marketing, and land-and-expand strategies. I also have Pan-American reach, as I speak English, Spanish, and Portuguese.