Designing Better Coffee: Basheer Tome on Product Development at Fellow

Design isn’t just about how a product looks, it’s about how people experience it. In this episode, we dive into the world of coffee equipment and explore how industrial design and hardware interfaces shape intuitive, user-friendly products.

From balancing complexity with usability to gathering early user feedback, we cover the practical lessons every designer and product builder needs. We also dig into innovative ways to run focus groups, how to craft a portfolio that opens the right doors, and why understanding company dynamics matters when applying for design roles.

Whether you’re an aspiring designer or a seasoned builder, this episode offers a front-row look at the methods and mindsets that drive successful product development.